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Carrie Ward

Director of Consulting Services

Carrie Ward has extensive experience in management consulting, financial services and recruiting.  As a consultant her experience includes strategy design, benchmarking/research, process assessment and improvement, CRM system implementation and project management with a concentration in sales and marketing. Some of Carrie’s recent clients include: Kraft, RJ Reynolds, Brown Forman, AT&T, Georgia-Pacific, Nokia, and Iron Mountain.  In addition, she is PMP certified and has authored thought leadership on Trade Promotion Management.   Prior to consulting, Carrie worked with Morgan Stanley as analyst in the securitized products group.  Carrie holds an MBA from Vanderbilt University and a BS in Finance from the University of Richmond. Examples of client engagements include: Sales strategy assessment and sales organization, channel partner, and sales compensation effectiveness improvement for a major consumer products company. Leading a team of seven consultants in the design of 11Trade Marketing business process documents for the implementation of a sales force automation system. Management of business case analysis for a sales and marketing business process re-engineering initiative with focus on pricing, planning, promotion, analytics/insights, product lifecycle management, customer collaboration and sales force automation. Design of account management, sales coverage, sales compensation, and service compensation for a major business services company including assessment, development, financial modeling, and implementation support. Management of competitive sales coverage and sales compensation research and analysis in the wireless, technology, professional services, and staffing industries. Evaluation and design of the incentive compensation program for an insurance industry-focused software and services company. Analysis of price structures and discrepancies for planned versus actual prices for domestic markets. This analysis concluded an eight million dollar potential benefit for the company and was used as support for ROI presentations to senior management. Acting as the liaison between a CRM software system provider and the client business team during a national rollout. Development of and financial scenario modeling for new incentive compensation program designs for clients across multiple business types. Conducting an Economic Incentive Analysis and negotiated incentives for a manufacturing relocation to a new state. Managing a client’s contact center during the organizational and process transition to a third party international vendor. Designing, developing, and delivering a seven day training program on the Consumer Products industry to newly hired associates. Developing an innovation diagnostic tool and best practices to assess client processes, systems, and organization innovation capabilities