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Jim Bernard

Executive Director of Consulting Services

Jim Benard has a broad background of executive leadership in all facets of Sales Planning and Sales Operations.  His comprehensive skillset provides a unique perspective on a wide range of sales effectiveness initiatives.  Over the past 20 years, Jim has established a track record of building high performance sales operations teams that enable and drive results in large public companies as well as smaller, start up environments.

As an internal agent of change, he has successfully led cross functional teams in high impact areas such as quote to cash process improvement, CRM, Strategic Proposal Services, Sales and Supply Chain Integration, Revenue Planning and Margin Improvement.

He has held executive level positions at a variety of high technology companies including Amdahl Corporation, Cabletron Systems, Stratus Technologies, and Clearcube Technology. For the past 9 years, he has been the Vice President, Global Sales Operations at Silicon Graphics International Corporation.

Jim holds a Bachelor of Science from Eastern Michigan University, a Master of Science from the Horace H. Rackham School of Graduate Studies at the University of Michigan and an MBA from the Goizueta School of Business at Emory University in Atlanta, Georgia.

Specific areas of expertise include:

  • Sales Strategy and Go-To-Market Planning
  • Global Sales Processes and Multi-channel sales programs
  • Market Segmentation, Territory Alignment and Quotas
  • Sales Compensation design and planning
  • Sales Performance Management and KPI’s
  • CRM implementation and compliance
  • Demand Generation Programs and Pipeline Management
  • Sales Forecasting methodologies that improve accuracy and predictability
  • Strategic Pricing and Deals Desk
  • Sales and Operations Planning (S&OP) and Demand Planning integration