Sales Transformation: Changing the Sales Organization for a Changing Marketplace
Major sales transformation is not an infrequent event among leading businesses, but it’s not easy or a guaranteed success. This 72-page report features two keynote speakers and a panel of experts. Boland T. Jones, founder, chairman and CEO of PGi, describes transformation to stay ahead of both competitors and emerging trends that may yield new threats. Mark Schortman, vice president and general manager of Coca-Cola Enterprises and chairman of the board of Coca-Cola Bottlers’ Sales and Services Company, discusses his approach to continuous transformation and evolving the organization on a frequent basis.